You have heard of it, you may even have a fan page or two and a twitter account but what are you supposed to do with them? well maybe this can help, the one thing social media is not is a Sales Pitching Machine! NO NO! Its more like an online cocktail party where you lightly touch on your business but try to engage people, yes you want to engage them and keep the conversation going its kind of like your Customer Relations Management tool on steroids if you think about its. Imagine being "FRIENDS" with all your customers? they would never second guess doing business with anyone else, its like that small little Happy Days town back in the fifties where everyone knew the local doctor and knew where he lived went to church saw him in the local hardware store and so on that is what social media is. I now know so many people that I did not know before because of social media this is hoe you extend your brand your reach your customer based by people knowing who you are, buy engaging them online they become brand loyal without even knowing it. So don't take social media as a waste of time get out there build relationships before business that is what social media is all about!
Matthew DeFede is an Online Marketing Consultant and owner of www.defedemedia.com
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