Sunday, July 29, 2012

Social Media: The New S.E.O. & GOOGLE's Bull@hit!

Recently I noticed allot of shifting in rankings on all my clients websites, it seems as though that GOOGLE is at it again, the latest updates looks at all your inbound links and makes the decision to make them valid or not! they are now looking for Natural & Un-Natural inbound linking to your website. What this means is that if you purchased links or have links from low quality content GOOGLE will penalize you for that, so if you have 1000 inbound links and 999 are of low quality content guess what? Yes! your ranking will drop, so you are better off getting in-bound links naturally from quality sources.

You cannot build a business on Search Engine Optimization Alone, my advice as a professional online marketing person is to have a strong online presence but don't make it all count on GOOGLE, one change in GOOGLE's Algorithm can devastate your business. Become GOOGLE proof! Start "BRAND BUILDING" with Social Media as well as paying attention to GOOGLE, Yahoo & Bing it is a must. As google keeps making it harder and harder to Optimize your website you have to have a solid business plan that doe not totally rely on GOOGLE but also builds your brand.

Tuesday, July 24, 2012

New Online Marketing Packages For Plastic Surgeons

We just announced our new Online Packaging Suite for Plastic & Cosmetic Surgeons, It includes the following for $750.00 per mo (6 month contract) you get the following:
-A Professionally Designed Website
-Search Engine Optimization (monitored monthly)
-Social Media Marketing (ie: Facebook, Twitter & Pinterest)
-2hrs of Website updates per mo.
We can help build your brand and business Call Us Today for a FREE Consultation 973-846-0065

Tuesday, June 26, 2012

How Medical Practices Can Benefit From Online Marketing

How Medical Practices Can Benefit From Online Marketing

I have spent allot of my career around Advertising in NJ a majority of my experience was  mostly in Print Advertising in New Jersey, but since the late part of the 1990′s the Physicians in NJ that are looking at Social Media Marketing & Search Engine Optimization are all struggling to figure out what works and what does not work and they are looking towards their conventional Advertising Agencies to guide them through the online world and I have one thing to say about that THEY ARE DOING IT ALL WRONG! yes that’s right, these agencies are afraid to lose the print portion of the clients advertising budget so they kind of masquerade as an online marketing agency and they try to out source Pay-per click campaigns, website design and so on and eventually the client realizes that their agency they are working with really have no Idea in what they are doing.

But there is hope!  you can have two agencies, one for print and one for the internet I see nothing wrong with that, if you are working with an agency that claims to be an online agency ask them if they handle the following for clients, Search Engine Optimization, in-House web design services, Content Developing & Marketing, Social Media Marketing including and not limited to Facebook, Twitter, You Tube, Pinterest and so on.

As a digital marketing agency we develop strategy, rotate calls to action, build and deploy landing pages based upon your current offers or specials, monitor your Search Engine Website placement on a daily basis with constant metrics, Monitor your Brand Reputation and more….We cultivate online relationships with our social media networks starting from your surrounding community and more.
If you would like to speak with us about what we do and how we do it for our clients. Please give us a call 973-846-0065 for a FREE consultation