Tuesday, June 26, 2012

How Medical Practices Can Benefit From Online Marketing

How Medical Practices Can Benefit From Online Marketing



I have spent allot of my career around Advertising in NJ a majority of my experience was  mostly in Print Advertising in New Jersey, but since the late part of the 1990′s the Physicians in NJ that are looking at Social Media Marketing & Search Engine Optimization are all struggling to figure out what works and what does not work and they are looking towards their conventional Advertising Agencies to guide them through the online world and I have one thing to say about that THEY ARE DOING IT ALL WRONG! yes that’s right, these agencies are afraid to lose the print portion of the clients advertising budget so they kind of masquerade as an online marketing agency and they try to out source Pay-per click campaigns, website design and so on and eventually the client realizes that their agency they are working with really have no Idea in what they are doing.

But there is hope!  you can have two agencies, one for print and one for the internet I see nothing wrong with that, if you are working with an agency that claims to be an online agency ask them if they handle the following for clients, Search Engine Optimization, in-House web design services, Content Developing & Marketing, Social Media Marketing including and not limited to Facebook, Twitter, You Tube, Pinterest and so on.

As a digital marketing agency we develop strategy, rotate calls to action, build and deploy landing pages based upon your current offers or specials, monitor your Search Engine Website placement on a daily basis with constant metrics, Monitor your Brand Reputation and more….We cultivate online relationships with our social media networks starting from your surrounding community and more.
If you would like to speak with us about what we do and how we do it for our clients. Please give us a call 973-846-0065 for a FREE consultation

Friday, June 8, 2012

Social Media: Facebook, Linkedin, Google+ Do Help Your Search Engine Rankings

Social Media Marketing Increases Your Search Engine Rankings

I have been preaching this to clients for the last year or so, Yes Social Media Interaction does effect your search engine ranking that is why we build fan pages four our clients and we constantly add content and link backs to the main web sites, that is why we build GOOGLE+ buttons, Pinterest accounts with engaging imagery lining back to the main web site. The question to me is why do I need a Facebook page? well there are several reasons:
  1. A Facebook fan page is a secondary landing page w a unique URL that gets indexed
  2. To engage with your sphere of influence and attract more clients on facebook
  3. To help you build your search engine ranking
  4. Give clients & customers a voice
  5. Build you brand and create "mind share"
I know there are a couple of more out there but this should be a very compelling reason to have a Facebook fan page. The next question "why should I have a twitter account"
  1. To build a fan base
  2. To Engage Customers
  3. To Build Inbound Links
  4. To share recent news
Now twitter is a quick blogging platform that has become more important in the world of Search Engine optimization as well, you can now add video & photos as well as quick updates that point back to your conversion pages.

Any way you look at it the more social media interaction that your involved in the better for the brand, good engaging content is always the best and these type of online conversations will boost your rankings in all of the search engines as well.

defede::media:: is an online marketing agency located in Nutley New Jersey.