Pay Per Click Versus Organic Traffic

This is always a debate, should I do Pay Per Click ( Google Ad Words) or Should I spend my time and energy getting my site to rank organically, well you can do either or and you can also do both. I'm not a big proponent of the Pay Per Click Model, even though I did work on one of the original search engine PPC models, it was called SPRINKS and it was owned by About.com, however it is now rolled into GOOGLE's Ad Words system now. Anyhow, I think you should really strive to rank organically and it may take a bit of time to do that as well, in the meantime if you want to play red light green light with PPC campaigns Try all the search engines Yahoo & Bing both have PPC models each a little different. But for the long haul you will want to rank Organically, how you do it is another story. Large brands that want to make a big splash right away will usually do a big ad spend on a PPC campaign and then after several months after the brand is built up a bit they start to ween off the PPC and kind of let the organic search take over, which is usually a good thing to do, kick it up a notch by adding social media etc. and then you have a nice organic campaign going.

Matthew DeFede owner of defede::media:: an Online Marketing Company &  Cosmetic Surgery Marketing