Sunday, July 29, 2012

Social Media: The New S.E.O. & GOOGLE's Bull@hit!


Recently I noticed allot of shifting in rankings on all my clients websites, it seems as though that GOOGLE is at it again, the latest updates looks at all your inbound links and makes the decision to make them valid or not! they are now looking for Natural & Un-Natural inbound linking to your website. What this means is that if you purchased links or have links from low quality content GOOGLE will penalize you for that, so if you have 1000 inbound links and 999 are of low quality content guess what? Yes! your ranking will drop, so you are better off getting in-bound links naturally from quality sources.

You cannot build a business on Search Engine Optimization Alone, my advice as a professional online marketing person is to have a strong online presence but don't make it all count on GOOGLE, one change in GOOGLE's Algorithm can devastate your business. Become GOOGLE proof! Start "BRAND BUILDING" with Social Media as well as paying attention to GOOGLE, Yahoo & Bing it is a must. As google keeps making it harder and harder to Optimize your website you have to have a solid business plan that doe not totally rely on GOOGLE but also builds your brand.

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