Growing Your Practice Without Relying on Insurance Company Reimbursements.

Inbound Marketing & SEO for Medical Professional

If you've been in the medical world in the past couple years, you've probably come across the term "Inbound Marketing." It seems to be gaining more and more steam, and people are more interested in what Medical Inbound Marketing is and how it can help their practice and help them attract more patients.

Inbound Marketing is the practice of attracting patients looking for your specific medical treatment, if your a Plastic Surgeon and your specialty is Rhinoplasty we would develop online contact to attract patients looking for Rhinoplasty.

Traditional "outbound marketing" was largely focused on outbound methods such as cold calls, print ads, attending trade shows, etc. The idea behind these techniques was to get in front of patients and convince them to call your office etc.

This form of marketing is largely a numbers game - you knew you had to, on average, get in contact with a certain large number of people before one of them would be interested to schedule a consult. This method is inefficient and expensive.

Especially today when marketing budgets are tight and Physicians need to see more patients in order to keep their practice growing and not depend on Insurance Companies that are constantly cutting reimbursements, Practices have a growing need for cash paying clients.

Some of the things we do:

• Medical Website Design
• Search Engine Optimization
• Inbound Marketing
• Content Development
• Social Media Marketing
• Branding

How Can I Your Practice Use Inbound Marketing?

The most important part of a successful inbound marketing strategy is creating great content that will attract clients to your practice. Another important element is ensuring that you have a site that is optimize to patients and engages visitors once they "land" on your website.

One of the most popular methods to accomplish this goal is by keeping an updated blog. A blog can provide many benefits for your practice, and almost all of them relate to Inbound Marketing. By creating great content, you'll rise in organic search results, create linkable content, and educate your potential patients.

In addition to blogging, there are many other forms of great content to create that will bring interested visitors. One strategy is developing micro sites for your specific area of  medical expertise one 
one example of one of our clients Eric M Joseph, if you search GOOGLE for " Nose Jobs in Livingston NJ" you will see how many "Organic" searches he turns up on. Eric M. Joseph is a very well known plastic surgeon in West Orange New Jersey.

By sticking with these Inbound Marketing strategies, you'll continually bring in new leads and grow in your rankings, however, it won't happen overnight. While Inbound Marketing will save you money, it does take an ample commitment and patience. You won't be the top Google result for desired terms overnight  but by making a long term commitment to inbound marketing you will see results.

In parallel we also develop a Social Media Campaign to help Brand yourself and your practice, If you would be interested in putting together a comprehensive Inbound Marketing campaign please call us at 973-846-0065 or visit our web site at http://www.defedemedia.com