Monday, November 19, 2012
Sunday, September 23, 2012
Sunday, July 29, 2012
Social Media: The New S.E.O. & GOOGLE's Bull@hit!
Recently I noticed allot of shifting in rankings on all my clients websites, it seems as though that GOOGLE is at it again, the latest updates looks at all your inbound links and makes the decision to make them valid or not! they are now looking for Natural & Un-Natural inbound linking to your website. What this means is that if you purchased links or have links from low quality content GOOGLE will penalize you for that, so if you have 1000 inbound links and 999 are of low quality content guess what? Yes! your ranking will drop, so you are better off getting in-bound links naturally from quality sources.
You cannot build a business on Search Engine Optimization Alone, my advice as a professional online marketing person is to have a strong online presence but don't make it all count on GOOGLE, one change in GOOGLE's Algorithm can devastate your business. Become GOOGLE proof! Start "BRAND BUILDING" with Social Media as well as paying attention to GOOGLE, Yahoo & Bing it is a must. As google keeps making it harder and harder to Optimize your website you have to have a solid business plan that doe not totally rely on GOOGLE but also builds your brand.
Tuesday, July 24, 2012
New Online Marketing Packages For Plastic Surgeons
We just announced our new Online Packaging Suite for Plastic & Cosmetic Surgeons, It includes the following for $750.00 per mo (6 month contract) you get the following:
-A Professionally Designed Website
-Search Engine Optimization (monitored monthly)
-Social Media Marketing (ie: Facebook, Twitter & Pinterest)
-2hrs of Website updates per mo.
We can help build your brand and business Call Us Today for a FREE Consultation 973-846-0065
-A Professionally Designed Website
-Search Engine Optimization (monitored monthly)
-Social Media Marketing (ie: Facebook, Twitter & Pinterest)
-2hrs of Website updates per mo.
We can help build your brand and business Call Us Today for a FREE Consultation 973-846-0065
Tuesday, June 26, 2012
How Medical Practices Can Benefit From Online Marketing
How Medical Practices Can Benefit From Online Marketing
I have spent allot of my career around Advertising in NJ a majority of my experience was mostly in Print Advertising in New Jersey, but since the late part of the 1990′s the Physicians in NJ that are looking at Social Media Marketing & Search Engine Optimization are all struggling to figure out what works and what does not work and they are looking towards their conventional Advertising Agencies to guide them through the online world and I have one thing to say about that THEY ARE DOING IT ALL WRONG! yes that’s right, these agencies are afraid to lose the print portion of the clients advertising budget so they kind of masquerade as an online marketing agency and they try to out source Pay-per click campaigns, website design and so on and eventually the client realizes that their agency they are working with really have no Idea in what they are doing.
But there is hope! you can have two agencies, one for print and one for the internet I see nothing wrong with that, if you are working with an agency that claims to be an online agency ask them if they handle the following for clients, Search Engine Optimization, in-House web design services, Content Developing & Marketing, Social Media Marketing including and not limited to Facebook, Twitter, You Tube, Pinterest and so on.
As a digital marketing agency we develop strategy, rotate calls to action, build and deploy landing pages based upon your current offers or specials, monitor your Search Engine Website placement on a daily basis with constant metrics, Monitor your Brand Reputation and more….We cultivate online relationships with our social media networks starting from your surrounding community and more.
If you would like to speak with us about what we do and how we do it for our clients. Please give us a call 973-846-0065 for a FREE consultation
I have spent allot of my career around Advertising in NJ a majority of my experience was mostly in Print Advertising in New Jersey, but since the late part of the 1990′s the Physicians in NJ that are looking at Social Media Marketing & Search Engine Optimization are all struggling to figure out what works and what does not work and they are looking towards their conventional Advertising Agencies to guide them through the online world and I have one thing to say about that THEY ARE DOING IT ALL WRONG! yes that’s right, these agencies are afraid to lose the print portion of the clients advertising budget so they kind of masquerade as an online marketing agency and they try to out source Pay-per click campaigns, website design and so on and eventually the client realizes that their agency they are working with really have no Idea in what they are doing.
But there is hope! you can have two agencies, one for print and one for the internet I see nothing wrong with that, if you are working with an agency that claims to be an online agency ask them if they handle the following for clients, Search Engine Optimization, in-House web design services, Content Developing & Marketing, Social Media Marketing including and not limited to Facebook, Twitter, You Tube, Pinterest and so on.
As a digital marketing agency we develop strategy, rotate calls to action, build and deploy landing pages based upon your current offers or specials, monitor your Search Engine Website placement on a daily basis with constant metrics, Monitor your Brand Reputation and more….We cultivate online relationships with our social media networks starting from your surrounding community and more.
If you would like to speak with us about what we do and how we do it for our clients. Please give us a call 973-846-0065 for a FREE consultation
Friday, June 8, 2012
Social Media: Facebook, Linkedin, Google+ Do Help Your Search Engine Rankings
Social Media Marketing Increases Your Search Engine Rankings
I have been preaching this to clients for the last year or so, Yes Social Media Interaction does effect your search engine ranking that is why we build fan pages four our clients and we constantly add content and link backs to the main web sites, that is why we build GOOGLE+ buttons, Pinterest accounts with engaging imagery lining back to the main web site. The question to me is why do I need a Facebook page? well there are several reasons:- A Facebook fan page is a secondary landing page w a unique URL that gets indexed
- To engage with your sphere of influence and attract more clients on facebook
- To help you build your search engine ranking
- Give clients & customers a voice
- Build you brand and create "mind share"
- To build a fan base
- To Engage Customers
- To Build Inbound Links
- To share recent news
Any way you look at it the more social media interaction that your involved in the better for the brand, good engaging content is always the best and these type of online conversations will boost your rankings in all of the search engines as well.
defede::media:: is an online marketing agency located in Nutley New Jersey.
Friday, May 18, 2012
Independent Physician Marketing: Special Rates For AAPS Memebers.
I attended a workshop today for the AAPS in New Jersey and I must say that I was very impressed by the members and speakers and I never really realized what a physician has to go through in order to practice medicine. I took this from their website this is what their organization is about. If you belong to this organization and you need help marketing your practice please give us a call ay 973-846-0065
The Association of American Physicians and Surgeons - AAPS - is a non-partisan professional association of physicians in all types of practices and specialties across the country.
Since 1943, AAPS has been dedicated to the highest ethical standards of the Oath of Hippocrates and to preserving the sanctity of the patient-physician relationship and the practice of private medicine.
Our motto, "omnia pro aegroto" means "all for the patient."
To serve the state? Or to serve our patients? That is the question we will increasingly face as government forces its power into every nook and cranny of our professional lives. I once belonged to all the standard societies—my specialty society, my state and local medical society and—dare I admit this—even the AMA. But I discovered that none of these societies stood on the principles I hold dear—individual liberty, personal responsibility, limited government, and the ability to freely practice medicine according to time honored Hippocratic principles.
AAPS Fights to Preserve Medical Freedom!
The Association of American Physicians and Surgeons, AAPS, has been fighting the good fight to preserve the practice of private medicine since 1943. When the Clinton health plan was proposed, we fought for open meetings. And when the details came to light, the plan was halted. In the current battle over health care “reform,” the AAPS helped organize numerous physician rallys and has a pending lawsuit suit in the DC Federal District Court challenging the constitutionality of the ObamaCare insurance mandate.
AAPS Stands up for Physicians!
The AAPS legal team defends doctors who have been mugged by Medicare, or railroaded by hospitals using sham peer review. We sued the Texas Medical Board in defense of physicians’ due process rights; this suit is now on appeal. We drafted legislation for reform of the Texas medical practice act and are fighting for its enactment.
AAPS Helps Physicians Reduce and Eliminate Third Party Interference!
The AAPS seminar, “Thrive Don’t Just Survive,” has reached doctors all over the country who wish to leave the hassles of Medicare and the interference of managed care and start a cash practice. We have helped hundreds of doctors opt out of Medicare through information on our website and our limited legal consultation service. We challenged the HIPAA “Privacy Rule,” and got the government to acknowledge the “country doctor exemption” for physicians who do not file claims electronically.
AAPS Keeps You Informed!
Our monthly newsletter, AAPS News is packed with political, legal, and practical information that physicians cannot afford to miss. Our Journal of the Association of American Physicians and Surgeons publishes the controversial issues—often with both sides in a point counterpoint--that you won’t find in most mainstream medical publications. AAPS email alerts and our website (www.aapsonline.org) will get you the late breaking news as it happens and provide you with urgent political action items to help in the fight to restore medical freedom.
Individually, our members have appeared on Fox News, in the Wall Street Journal, in HumanEvents.com and other blog sites, contributing time, talent, and facts to counter the emotional arguments for socialized medicine.
AAPS speaks for Physicians NOT Corporate or Government Interests!
AAPS is completely funded by membership dues and contributions, so we answer to and advocate for our physician members and not big corporate donors or government funding sources. The AMA’s deal with HCFA gave it a monopoly on the CPT codes, from which it derives at least $70 million in revenue annually. AAPS was one of the first to expose this conflict of interest.
All elected AAPS Board members and officers serve on a volunteer basis and even pay their own way to board meetings. We do not have a big building, or a bloated staff. Every dime in dues goes directly to the fight for freedom in medicine.
AAPS offers its members discounts on disability and other essential insurance products that are as good or better than the discounts offered by other national medical societies.
Join Your Colleagues to Keep Patient-Centered Medicine Alive!
For almost 70 years, we have consistently stood for ethical patient-centered medicine—the kind only possible in a free market medical system.
So, if you are like me, and you are tired of contributing to organizations which claim to be your advocate, but do little more than lobby for short term payment increases, support politicians who cannot be trusted, and feed their own self preserving coffers by selling you CPT coding manuals, come join us at the AAPS.
Sincerely,
Lee D. Hieb, MD
Orthopaedics and Spinal Surgery, Logan, Iowa
Immediate Past President, Association of American Physician and Surgeons
The Association of American Physicians and Surgeons - AAPS - is a non-partisan professional association of physicians in all types of practices and specialties across the country.
Since 1943, AAPS has been dedicated to the highest ethical standards of the Oath of Hippocrates and to preserving the sanctity of the patient-physician relationship and the practice of private medicine.
Our motto, "omnia pro aegroto" means "all for the patient."
To serve the state? Or to serve our patients? That is the question we will increasingly face as government forces its power into every nook and cranny of our professional lives. I once belonged to all the standard societies—my specialty society, my state and local medical society and—dare I admit this—even the AMA. But I discovered that none of these societies stood on the principles I hold dear—individual liberty, personal responsibility, limited government, and the ability to freely practice medicine according to time honored Hippocratic principles.
AAPS Fights to Preserve Medical Freedom!
The Association of American Physicians and Surgeons, AAPS, has been fighting the good fight to preserve the practice of private medicine since 1943. When the Clinton health plan was proposed, we fought for open meetings. And when the details came to light, the plan was halted. In the current battle over health care “reform,” the AAPS helped organize numerous physician rallys and has a pending lawsuit suit in the DC Federal District Court challenging the constitutionality of the ObamaCare insurance mandate.
AAPS Stands up for Physicians!
The AAPS legal team defends doctors who have been mugged by Medicare, or railroaded by hospitals using sham peer review. We sued the Texas Medical Board in defense of physicians’ due process rights; this suit is now on appeal. We drafted legislation for reform of the Texas medical practice act and are fighting for its enactment.
AAPS Helps Physicians Reduce and Eliminate Third Party Interference!
The AAPS seminar, “Thrive Don’t Just Survive,” has reached doctors all over the country who wish to leave the hassles of Medicare and the interference of managed care and start a cash practice. We have helped hundreds of doctors opt out of Medicare through information on our website and our limited legal consultation service. We challenged the HIPAA “Privacy Rule,” and got the government to acknowledge the “country doctor exemption” for physicians who do not file claims electronically.
AAPS Keeps You Informed!
Our monthly newsletter, AAPS News is packed with political, legal, and practical information that physicians cannot afford to miss. Our Journal of the Association of American Physicians and Surgeons publishes the controversial issues—often with both sides in a point counterpoint--that you won’t find in most mainstream medical publications. AAPS email alerts and our website (www.aapsonline.org) will get you the late breaking news as it happens and provide you with urgent political action items to help in the fight to restore medical freedom.
Individually, our members have appeared on Fox News, in the Wall Street Journal, in HumanEvents.com and other blog sites, contributing time, talent, and facts to counter the emotional arguments for socialized medicine.
AAPS speaks for Physicians NOT Corporate or Government Interests!
AAPS is completely funded by membership dues and contributions, so we answer to and advocate for our physician members and not big corporate donors or government funding sources. The AMA’s deal with HCFA gave it a monopoly on the CPT codes, from which it derives at least $70 million in revenue annually. AAPS was one of the first to expose this conflict of interest.
All elected AAPS Board members and officers serve on a volunteer basis and even pay their own way to board meetings. We do not have a big building, or a bloated staff. Every dime in dues goes directly to the fight for freedom in medicine.
AAPS offers its members discounts on disability and other essential insurance products that are as good or better than the discounts offered by other national medical societies.
Join Your Colleagues to Keep Patient-Centered Medicine Alive!
For almost 70 years, we have consistently stood for ethical patient-centered medicine—the kind only possible in a free market medical system.
So, if you are like me, and you are tired of contributing to organizations which claim to be your advocate, but do little more than lobby for short term payment increases, support politicians who cannot be trusted, and feed their own self preserving coffers by selling you CPT coding manuals, come join us at the AAPS.
Sincerely,
Lee D. Hieb, MD
Orthopaedics and Spinal Surgery, Logan, Iowa
Immediate Past President, Association of American Physician and Surgeons
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