Social Media: The New S.E.O. & GOOGLE's Bull@hit!

Recently I noticed allot of shifting in rankings on all my clients websites, it seems as though that GOOGLE is at it again, the latest updates looks at all your inbound links and makes the decision to make them valid or not! they are now looking for Natural & Un-Natural inbound linking to your website. What this means is that if you purchased links or have links from low quality content GOOGLE will penalize you for that, so if you have 1000 inbound links and 999 are of low quality content guess what? Yes! your ranking will drop, so you are better off getting in-bound links naturally from quality sources.

You cannot build a business on Search Engine Optimization Alone, my advice as a professional online marketing person is to have a strong online presence but don't make it all count on GOOGLE, one change in GOOGLE's Algorithm can devastate your business. Become GOOGLE proof! Start "BRAND BUILDING" with Social Media as well as paying attention to GOOGLE, Yahoo & Bing it is a must. As google keeps making it harder and harder to Optimize your website you have to have a solid business plan that doe not totally rely on GOOGLE but also builds your brand.

Growing Your Practice Without Relying on Insurance Company Reimbursements.

Inbound Marketing & SEO for Medical Professional

If you've been in the medical world in the past couple years, you've probably come across the term "Inbound Marketing." It seems to be gaining more and more steam, and people are more interested in what Medical Inbound Marketing is and how it can help their practice and help them attract more patients.

Inbound Marketing is the practice of attracting patients looking for your specific medical treatment, if your a Plastic Surgeon and your specialty is Rhinoplasty we would develop online contact to attract patients looking for Rhinoplasty.

Traditional "outbound marketing" was largely focused on outbound methods such as cold calls, print ads, attending trade shows, etc. The idea behind these techniques was to get in front of patients and convince them to call your office etc.

This form of marketing is largely a numbers game - you knew you had to, on average, get in contact with a certain large number of people before one of them would be interested to schedule a consult. This method is inefficient and expensive.

Especially today when marketing budgets are tight and Physicians need to see more patients in order to keep their practice growing and not depend on Insurance Companies that are constantly cutting reimbursements, Practices have a growing need for cash paying clients.

Some of the things we do:

• Medical Website Design
• Search Engine Optimization
• Inbound Marketing
• Content Development
• Social Media Marketing
• Branding

How Can I Your Practice Use Inbound Marketing?

The most important part of a successful inbound marketing strategy is creating great content that will attract clients to your practice. Another important element is ensuring that you have a site that is optimize to patients and engages visitors once they "land" on your website.

One of the most popular methods to accomplish this goal is by keeping an updated blog. A blog can provide many benefits for your practice, and almost all of them relate to Inbound Marketing. By creating great content, you'll rise in organic search results, create linkable content, and educate your potential patients.

In addition to blogging, there are many other forms of great content to create that will bring interested visitors. One strategy is developing micro sites for your specific area of  medical expertise one 
one example of one of our clients Eric M Joseph, if you search GOOGLE for " Nose Jobs in Livingston NJ" you will see how many "Organic" searches he turns up on. Eric M. Joseph is a very well known plastic surgeon in West Orange New Jersey.

By sticking with these Inbound Marketing strategies, you'll continually bring in new leads and grow in your rankings, however, it won't happen overnight. While Inbound Marketing will save you money, it does take an ample commitment and patience. You won't be the top Google result for desired terms overnight  but by making a long term commitment to inbound marketing you will see results.

In parallel we also develop a Social Media Campaign to help Brand yourself and your practice, If you would be interested in putting together a comprehensive Inbound Marketing campaign please call us at 973-846-0065 or visit our web site at http://www.defedemedia.com

 

Using Press Releases For Search Engine Optimization

One great way to get some GOOGLE juice is to use Press Releases, Have them written in a way where you incorporate keywords into the content of the Press Release, I suggest doing this on a quarterly basis, maybe 3-4 paragraphs of content key word rich and you can use a service like PR web or 24/7 Press Release. They have different levels of service Free and Paid for, in my opinion the paid for Press Release gives you more bang for the buck. Don't forget to add links back to your web site as well no more than two or three links and use about a 2-3% ratio of keywords in your release so the search engines don't consider it spam,

defede media online marketing & web design in new jersey

10 Great SEO Quick Tips to Your Site Rank

Here are a couple of Quick Tips you can use while building your web site, remember good Search Engine Optimization starts with a good foundation, for medical firms or any business.

1.  If using a script for drop downs make sure you have the links somewhere on the page so they get indexed by the search engines
2, Write Content that includes your keyword you are focusing on.
3. Build quality back links to your web site
4. Have a unique focused title tag on every page
5. Fresh content improves ranking (a blog)
6. Be sure back links include keyword phrases
7. Use Alt tags on your images
8. Make sure your site is easy to use
9. Do not use flash & splash pages
10. The quickest way to get your site is indexed is NOT through GOOGLEs submission process, get your site indexed by having a link to your site from a quality indexed site.

I hope these quick 10 tips help you in your goal to rank your site higher, if you have any questions you can reach me at Matt@defedemedia.com


Online Web Design & Search Engine Optimization