I attended a workshop today for the AAPS in New Jersey and I must say that I was very impressed by the members and speakers and I never really realized what a physician has to go through in order to practice medicine. I took this from their website this is what their organization is about. If you belong to this organization and you need help marketing your practice please give us a call ay 973-846-0065
The Association of American Physicians and Surgeons - AAPS - is a
non-partisan professional association of physicians in all types of
practices and specialties across the country.
Since 1943, AAPS has been dedicated to the highest ethical standards of
the Oath of Hippocrates and to preserving the sanctity of the
patient-physician relationship and the practice of private medicine.
Our motto, "omnia pro aegroto" means "all for the patient."
To serve the state? Or to serve our patients?
That is the question we will increasingly face as government forces its
power into every nook and cranny of our professional lives. I once
belonged to all the standard societies—my specialty society, my state
and local medical society and—dare I admit this—even the AMA. But I
discovered that none of these societies stood on the principles I hold
dear—individual liberty, personal responsibility, limited government,
and the ability to freely practice medicine according to time honored
Hippocratic principles.
AAPS Fights to Preserve Medical Freedom!
The Association of American Physicians and Surgeons, AAPS, has been
fighting the good fight to preserve the practice of private medicine
since 1943. When the Clinton health plan was proposed, we fought for
open meetings. And when the details came to light, the plan was
halted. In the current battle over health care “reform,” the AAPS
helped organize numerous physician rallys and has a pending lawsuit suit
in the DC Federal District Court challenging the constitutionality of
the ObamaCare insurance mandate.
AAPS Stands up for Physicians!
The AAPS legal team defends doctors who have been mugged by Medicare,
or railroaded by hospitals using sham peer review. We sued the Texas
Medical Board in defense of physicians’ due process rights; this suit is
now on appeal. We drafted legislation for reform of the Texas medical
practice act and are fighting for its enactment.
AAPS Helps Physicians Reduce and Eliminate Third Party Interference!
The AAPS seminar, “Thrive Don’t Just Survive,” has reached doctors all
over the country who wish to leave the hassles of Medicare and the
interference of managed care and start a cash practice. We have helped
hundreds of doctors opt out of Medicare through information on our
website and our limited legal consultation service. We challenged the
HIPAA “Privacy Rule,” and got the government to acknowledge the “country
doctor exemption” for physicians who do not file claims
electronically.
AAPS Keeps You Informed!
Our monthly newsletter, AAPS News is packed with political, legal, and
practical information that physicians cannot afford to miss. Our
Journal of the Association of American Physicians and Surgeons publishes
the controversial issues—often with both sides in a point
counterpoint--that you won’t find in most mainstream medical
publications. AAPS email alerts and our website (www.aapsonline.org)
will get you the late breaking news as it happens and provide you with
urgent political action items to help in the fight to restore medical
freedom.
Individually, our members have appeared on Fox News, in the Wall Street
Journal, in HumanEvents.com and other blog sites, contributing time,
talent, and facts to counter the emotional arguments for socialized
medicine.
AAPS speaks for Physicians NOT Corporate or Government Interests!
AAPS is completely funded by membership dues and contributions, so we
answer to and advocate for our physician members and not big corporate
donors or government funding sources. The AMA’s deal with HCFA gave it a
monopoly on the CPT codes, from which it derives at least $70 million
in revenue annually. AAPS was one of the first to expose this conflict
of interest.
All elected AAPS Board members and officers serve on a volunteer basis
and even pay their own way to board meetings. We do not have a big
building, or a bloated staff. Every dime in dues goes directly to the
fight for freedom in medicine.
AAPS offers its members discounts on disability and other essential insurance products that are as good or better than the discounts offered by other national medical societies.
Join Your Colleagues to Keep Patient-Centered Medicine Alive!
For almost 70 years, we have consistently stood for ethical
patient-centered medicine—the kind only possible in a free market
medical system.
So, if you are like me, and you are tired of contributing to
organizations which claim to be your advocate, but do little more than
lobby for short term payment increases, support politicians who cannot
be trusted, and feed their own self preserving coffers by selling you
CPT coding manuals, come join us at the AAPS.
Sincerely,
Lee D. Hieb, MD
Orthopaedics and Spinal Surgery, Logan, Iowa
Immediate Past President, Association of American Physician and Surgeons
Are you a Doctor or Physician wanting to become a 3rd FREE party pratice, we can help you market your medical practice, Contact us at 973-846-0065
Friday, May 18, 2012
We Can Improve Your Website Rankings in GOOGLE, Yahoo & Bing | Search Engine Optimization: Growing Your Practice Without Relying on Insurance...
We Can Improve Your Website Rankings in GOOGLE, Yahoo & Bing | Search Engine Optimization: Growing Your Practice Without Relying on Insurance...: Inbound Marketing & SEO for Medical Professional If you've been in the medical world in the past couple years, you've probably come acr...
Thursday, May 10, 2012
Growing Your Practice Without Relying on Insurance Company Reimbursements.
Inbound Marketing & SEO for Medical Professional
If you've been in the medical world in the past couple years, you've probably come across the term "Inbound Marketing." It seems to be gaining more and more steam, and people are more interested in what Medical Inbound Marketing is and how it can help their practice and help them attract more patients.Inbound Marketing is the practice of attracting patients looking for your specific medical treatment, if your a Plastic Surgeon and your specialty is Rhinoplasty we would develop online contact to attract patients looking for Rhinoplasty.
Traditional "outbound marketing" was largely focused on outbound methods such as cold calls, print ads, attending trade shows, etc. The idea behind these techniques was to get in front of patients and convince them to call your office etc.
This form of marketing is largely a numbers game - you knew you had to, on average, get in contact with a certain large number of people before one of them would be interested to schedule a consult. This method is inefficient and expensive.
Especially today when marketing budgets are tight and Physicians need to see more patients in order to keep their practice growing and not depend on Insurance Companies that are constantly cutting reimbursements, Practices have a growing need for cash paying clients.
Some of the things we do:
- Medical Website Design
- Search Engine Optimization
- Inbound Marketing
- Content Development
- Social Media Marketing
- Branding
How Can I Your Practice Use Inbound Marketing?
The most important part of a successful inbound marketing strategy is creating great content that will attract clients to your practice. Another important element is ensuring that you have a site that is optimize to patients and engages visitors once they "land" on your website.One of the most popular methods to accomplish this goal is by keeping an updated blog. A blog can provide many benefits for your practice, and almost all of them relate to Inbound Marketing. By creating great content, you'll rise in organic search results, create linkable content, and educate your potential patients.
In addition to blogging, there are many other forms of great content to create that will bring interested visitors. One strategy is developing micro sites for your specific area of medical expertise one
one example of one of our clients Eric M Joseph, if you search GOOGLE for " Nose Jobs in Livingston NJ" you will see how many "Organic" searches he turns up on. Eric M. Joseph is a very well known plastic surgeon in West Orange New Jersey.
By sticking with these Inbound Marketing strategies, you'll continually bring in new leads and grow in your rankings, however, it won't happen overnight. While Inbound Marketing will save you money, it does take an ample commitment and patience. You won't be the top Google result for desired terms overnight but by making a long term commitment to inbound marketing you will see results.
In parallel we also develop a Social Media Campaign to help Brand yourself and your practice, If you would be interested in putting together a comprehensive Inbound Marketing campaign please call us at 973-846-0065 or visit our web site at http://www.defedemedia.com
Monday, May 7, 2012
I Rank on the first page of GOOGLE!
ok, Now What?
Ranking on the first page of GOOGLE for your keyword or phrases are great, but what is going to happen when GOOGLE decides to change it's Algorithm? are you going to stake your whole business or practice on that ranking? seems pretty risky to go form the first page of GOOGLE to drop to the 9th or 10th page overnight, think about how that would affect your business or practice. The other arm of the SEO strategy is "Content Marketing" building custom written inbound content that will get indexed in the search engines several different ways so you do not have to beconcerned about an algorithm shift and getting your rankings knocked down. Your SEO consultant should be also developing content and publishing it on a weekly of not daily basis while keeping an eye on your keyword rankings as well. There are several things that we do as a company to rank clients web sites and keep them there:
1) On Page Search Engine Optimization
2) On Page Optimization
3) Content Development
These 3 items are the most important to keep your website ranking higher and to build a stable SEO marketing program, "Long Tail Keywords" are also part of that combination of content development, so make sure your SEO agency is developing and linking content to all the social media outlets as well.
HAPPY RANKING!
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