The defede media Monthly

The DeFede Media Daily
Checkout my Monthly Online Publication

Pay Per Click Versus Organic Traffic

This is always a debate, should I do Pay Per Click ( Google Ad Words) or Should I spend my time and energy getting my site to rank organically, well you can do either or and you can also do both. I'm not a big proponent of the Pay Per Click Model, even though I did work on one of the original search engine PPC models, it was called SPRINKS and it was owned by About.com, however it is now rolled into GOOGLE's Ad Words system now. Anyhow, I think you should really strive to rank organically and it may take a bit of time to do that as well, in the meantime if you want to play red light green light with PPC campaigns Try all the search engines Yahoo & Bing both have PPC models each a little different. But for the long haul you will want to rank Organically, how you do it is another story. Large brands that want to make a big splash right away will usually do a big ad spend on a PPC campaign and then after several months after the brand is built up a bit they start to ween off the PPC and kind of let the organic search take over, which is usually a good thing to do, kick it up a notch by adding social media etc. and then you have a nice organic campaign going.

Matthew DeFede owner of defede::media:: an Online Marketing Company &  Cosmetic Surgery Marketing

So Where Is Seach Headed?

So from what I am seeing at the moment search is becoming more integrated with Social Media, especially with what G+ is doing I can see on a daily basis that GOOGLE is making small changes towards having their social network and human interaction tied up into search results. I think we will see a day when search terms and phrases will be obsolete and human interaction will rule the SEO world, so what does this mean for current businesses and SEO professionals? it means that we are going to have to help our clients really build and distribute quality content not only on their website but across the whole Social Media spectrum and content will really be KING! but not the way you see it today sprinkled with keywords, it is going to have to actually be a living breathing thing that will draw people to it. I am starting to see the shift and I am working myself on shifting my practices focus, Face book, Twitter, Google+, Tumbler, Blogs are all going to count even more so title tags, meta data will count for less in the next couple of years, the search engines are getting smarter and even inbound linking will not matter any longer, again this is my opinion, what do you think?

Matthew DeFede is owner of defede::media:: an online marketing company