Advertising has Changed, Have You?

So I came across this story yesterday on how P&G put the brakes on their 10 Billion Dollar a Year Budget! Yes 10 Billion dollar a year advertising budget when they the CEO realize that GOOGLE & Facebook could do a way better job. So know I am sure all those big agencies are now scrambling trying to figure out how to get their online marketing caps on and try to win back some business. It just goes to show that sometimes large corporations are slow to adapt to change, but when it hits them directly in the pocket book they will change. It makes sense for Proctor & Gamble to adapt a social media marketing strategy all their products are highly visible and meant for the everyday public, if my agency www.defedemedia.com had a 100k budget for a bar of soap can you imagine what we could do with that! we could amazing things really. What can your business do with new media?

(read the story below)
http://www.businessinsider.com/pg-ceo-to-lay-off-1600-after-discovering-its-free-to-advertise-on-facebook-and-google-2012-1

Matthew Defede is owner of defede media an integrated marketing company.

Do you have a Social Media Strategy?

You have heard of it, you may even have a fan page or two and a twitter account but what are you supposed to do with them? well maybe this can help, the one thing social media is not is a Sales Pitching Machine! NO NO! Its more like an online cocktail party where you lightly touch on your business but try to engage people, yes you want to engage them and keep the conversation going its kind of like your Customer Relations Management tool on steroids if you think about its. Imagine being "FRIENDS" with all your customers? they would never second guess doing business with anyone else, its like that small little Happy Days town back in the fifties where everyone knew the local doctor and knew where he lived went to church saw him in the local hardware store and so on that is what social media is. I now know so many people that I did not know before because of social media this is hoe you extend your brand your reach your customer based by people knowing who you are, buy engaging them online they become brand loyal without even knowing it. So don't take social media as a waste of time get out there build relationships before business that is what social media is all about!

Matthew DeFede is an Online Marketing Consultant and owner of www.defedemedia.com

Will GOOGLE Crush Groupon?

GOOGLE Deals Coming Soon To A City Near You!

A slow roll out of the new GOOGLE Deal A Day site may be an attempt to knock out sites like GROUPON and Living Social, after their failed attempt to acquire GROUPON they decided to launch their own deal making web site and so far the beta looks pretty good!. What does this mean for your business? well for one your not limited to how many people can take advantage of the deal its more of how many people can take advantage of the deal within a certain time frame, these offers will also be good for spas and certain types of cosmetic procedures like botox shots etc. I think it will also give Groupon and Living Social a run for their money, GOOGLE has a vast network of resources and places for then to expand their network I also see it playing out in to the AdWords area where businesses can promote their deal, well once again proving that GOOGLE is taking control of the web to go to the beta deals site go to Check Out The Site Here

Web Design in NJ defede::media:: | Matthew DeFede

Using Long Tail Keywords for Better SEO

Using Long Tail Keywords for Better SEO

Whether your promoting a blog or big brand if you don't have traffic your dead in the water,  They say that content is the best way to drive traffic to your sight and they are right!  Long tail keywords are phrases mad up of several keywords strategically put together to entice search engines to rank for that particular phrase. No its not magic, black hat or anything like that but what it does is really drown out on the non-relative content when know what they are looking for online. For example say you have a store that sells red carpets in Nutley New Jersey. What do you think your long tail keyword would be? right! "RED CARPETS IN NUTLEY NEW JERSEY" see you really pin point what the viewer is looking for the word Carpet is too broad of a phrase so rather then try to grab the ten thousand people searching "Carpet" you actually attract the 5 people searching for "Red Carpets in Nutley NJ" which will actually boost your conversion rates, If you have any questions about using long tail keywords call me at 973-846-0065.

Web Design in Nutley New Jersey

Why I never go Kayaking! HAPPY FRIDAY!

Why I never go Kayaking! HAPPY FRIDAY!

How GOOGLE Social Search Will Change Business

There was a little change GOOGLE implemented about a week or two ago called Social Search, up until then GOOGLE+ was kind of just laying dormant, now I consider it one of the upward rising social network stars! especially for business. If you do not have your self signed up on GOOGLE+ you should do it now! See GOOGLE has now integrated the GOOGLE+ network so the default is to show search returns to you with the people in your GOOGLE+ account ranking higher than organic results, for example if you have a friend who sells blue widgets and he may not be a very close friend but a friend of a friend but hes attached to you via Twitter, Face Book or GOOGLE+, you go searching for blue widgets and his or her information is forced to rank higher in GOOGLE just because your in his or her network, this is HUGE for the business world that is why now I am preaching to my clients about the importance on getting on this network. Can you imagine having clients and customers in your social network and you are always top of mind with them whenever they are searching for something on the web and its relevant to you? THAT'S A GREAT CRM PROGRAM!
If you have any questions about GOOGLE+ you can reach me at 973-846-0065.

Web Design & Online Marketing in New Jersey.

Using Press Releases For Search Engine Optimization

One great way to get some GOOGLE juice is to use Press Releases, Have them written in a way where you incorporate keywords into the content of the Press Release, I suggest doing this on a quarterly basis, maybe 3-4 paragraphs of content key word rich and you can use a service like PR web or 24/7 Press Release. They have different levels of service Free and Paid for, in my opinion the paid for Press Release gives you more bang for the buck. Don't forget to add links back to your web site as well no more than two or three links and use about a 2-3% ratio of keywords in your release so the search engines don't consider it spam,

defede media online marketing & web design in new jersey

Want Help Increasing Your Online Presence, Without Spending and Arm and A Leg?

If you run a small business or a Medical Practice we are offering for a limited time a FREE 30 minute online marketing consultation for your business or practice, if you want to know how you and your business can cut 60% or your marketing costs and learn how to take advantage to all the New Media opportunities out there and show a real R.O.I then stop by our web site www.defedemedia.com and drop us a line.

10 Great SEO Quick Tips to Your Site Rank

Here are a couple of Quick Tips you can use while building your web site, remember good Search Engine Optimization starts with a good foundation, for medical firms or any business.

1.  If using a script for drop downs make sure you have the links somewhere on the page so they get indexed by the search engines
2, Write Content that includes your keyword you are focusing on.
3. Build quality back links to your web site
4. Have a unique focused title tag on every page
5. Fresh content improves ranking (a blog)
6. Be sure back links include keyword phrases
7. Use Alt tags on your images
8. Make sure your site is easy to use
9. Do not use flash & splash pages
10. The quickest way to get your site is indexed is NOT through GOOGLEs submission process, get your site indexed by having a link to your site from a quality indexed site.

I hope these quick 10 tips help you in your goal to rank your site higher, if you have any questions you can reach me at Matt@defedemedia.com


Online Web Design & Search Engine Optimization

Improve Your GOOGLE ranking with You Tube

Improve your GOOGLE ranking with YOU TUBE! Ill bet you did not know there are things you can do on You Tube to help your web site ranking in GOOGLE! its very simple, if you have video cut it up into 2-3 minute segments then upload it to You Tube, you may have to set up an account first. The most important feature is the "title" and the "tags" use them to focus on specific keywords. You Tube give you also a pretty easy way to add your web address on the video as a title and also make it click able as well. You can also track how many people view your video and if you don't have a video you can make one in you tube out of still images. To see an example of what I did for my client www.OptionsRehab.com go tot GOOGLE and search "Knee Pain In Nutley?" and watch the video that comes up. if you have any questions e-mail me at matt@defedemedia.com.

Online Marketing & Web Design in NJ

Understand Search Engine Optimization

GREAT POST! Understand SEO the easy way!

20 minutes to Social Media Marketing

OK, so you heard all the buzz about Social Media right, but you don't know where to start? well your in luck I am going to show you how to start laying the foundation for a Social Media presence and it will not cost your a dime. Take these simple steps and you will be on your way to Social Media Greatness!

    

1. Sign up for a Face Book account at www.facebook.com
2. Sign up for a twitter account at www.twitter.com
3. Sign up for a GOOGLE+ account at www.google.com

One you have your accounts make sure you fill out the profiles as completely as possible, don't forget to add your web site address if you have a web site, also add your face book, google plus and web site address to your email signature. The other network you can sign up for is www.linkedin.com this is strictly business, you can add your resume join groups of similar interests etc.  When should you post? I would post on each network once a day at least, post something of value, engage people that's whats it all about!

Matthew DeFede is owner of www.defedemedia.com and online marketing firm.

I Love Seminars! this one was about using using Social Media to build your business, I was so excited about it I showed up 2 hours early, there I am with the baseball cap on.

Inbound Marketing Success for Plastic Surgeons

Eric M Joseph is a clients of ours www.ericmjoseph.com he is a prominent ENT & Plastic Surgeon located in West Orange NJ. The goal of our online marketing was to reduce his print advertising costs. We started by optimizing his web site www.ericmjoseph.com and making sure he was indexed in GOOGLE, Yahoo & Bing and then we took it several steps further by building out several landing pages with relative content and indexing them as well and developing a social media/ branding program too, We also built out some "driver" pages for his practice such as www.nosejobphotos.com which also drove patients to his practice. We were targeting Livingston NJ you can see the results of our work in the above graphic, First page of GOOGLE for "Nose Job in Livingston" Dr. Eric now drives 100% of his business from online searches and has reduced his print advertising by 100%.

Inbound Marketing for Business: Inbound Marketing is a combined effort of online m...

Inbound Marketing for Business: Inbound Marketing is a combined effort of online m...: Inbound Marketing is a combined effort of online media, in order to get your practice to rank higher not only in search engines but build br...

Inbound Marketing For Your Business

Inbound Marketing is a combined effort of online media, in order to get your practice to rank higher not only in search engines but build brand awareness in the social media space.

www,defedemedia.com